Daewoo Forklifts Louisiana
Start-up of the forklift business
In the late 1960s, Korea promoted a national expansion of the industrial machines business. At that time, the Korean forklift market was an open-import situation. Korea Machinery Co., Ltd. began to bring in assembled forklifts and sell them to large business organizations, the armed forces and state-run companies. During the year 1976, Daewoo Heavy Industries Ltd. merged with Korea Machinery Co., Ltd. The corporation established sales and service outlets all around the nation and, after a few years, opened its very own forklift production factory. Quality improvement and product development through continuous technical training were the main focus of the plant.
Expansion of forklift exports
Daewoo Heavy Industries Ltd.'s market share of the domestic forklift business quickly increased to 90 percent. By the 1980s, the sales of the company increases and technological improvements had attracted the interest of Caterpillar Industrial Inc., an American company. The two companies entered a joint-venture project during the early 1980s to deal with competition faced by Caterpillar within the United States forklift market. The forklift sales of Daewoo skyrocketed and a new plant was built in 1984. Daewoo Heavy Industries Ltd. was then in a position to manufacture forklifts for export. During the early part of the 90s, Daewoo went global with a worldwide sales network. New kinds of forklifts were developed as an independent brand utilizing Korean technology.
Development of new models
The G5 series was the first series of proprietary models, developed during the year 1998. These models were 1800 kg - 3000 kg internal combustion or IC trucks. A research effort developed core technologies for transmissions, engines and hydraulic systems. Many performance and durability tests have validated the quality of this new family of trucks. The company established reliability evaluation centers to assure the reliability of main parts. These centers have acquired worldwide respect.
The G5 series is renowned for low environmental impact and operator comfort. The G5 is recognized all over the globe for being reliable, operator friendly and durable. The series rated high among customers during large-scale, after sales surveys as part of a consumer-oriented advertising strategy for these models.
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